Social Media Marketing Strategy Mgr
Company: Parks Experiences And Products
Location: Homestead
Posted on: August 7, 2022
Job Description:
Job Summary:From toys to apparel, books to games, Disney
Consumer Products, Games and Publishing (CPGP) brings our company's
products, through stories and characters, to markets worldwide.
With a portfolio of renowned franchises including Disney, Pixar,
Marvel, 20CS, National Geographic and Star Wars, our efforts to
deliver innovative and experiential products, designed to entertain
and inspire, is industry leading and category shaping.CPGP
Marketing works with key contributors to propel marketing strategy,
drive brand equity and increase consumer engagement and top line
demand for our products and experiences.The Social Media Marketing
Strategy Manager supports the CPGP Social Media Marketing Strategy
team in building and growing an engaged social community and
implementing marketing strategies for CPGP's social accounts
handles to support key franchises. We are looking for someone with
social experience in the marketing and consumer products industry
with experience shaping and executing an editorial and engagement
strategy for CPGP social platforms. You will be much more than
project managing our social handles, but will lean into creative,
and hands-on skills to elevate our channels creatively. You will
report to the Manager, CPGP Social Media Marketing
Strategy.Responsibilities:
- Partner with broader CPGP Marketing and Franchise teams to
brainstorm and oversee the execution of social strategies,
including identifying audience segments and editorial content
approaches to make our socials the top social destination for
consumers
- Fulfill execution of strategies and social media campaigns,
using social platforms as the tactical pull-downs, to achieve team
goals, achieve audience building, and lead monetization across the
global CP business
- Support management of day-to-day of CPGP Franchise social
handles (YouTube, IG, TikTok, FB, Pinterest) to ensure strategies
are performing, achieving measurements, and positively improving
audience growth and the business
- Partner with Marketing Strategy, Franchise, COE, LOBs, and
Studio partners to identify and agree on a disciplined approach for
driving audience-building and engaging with important demographic
and psychographic audiences across businesses around the world
- Work with and integrate Consumer Insights/Marketing Analytics
efforts into strategies to understand the consumer and measure the
impact of main plans (YouTube channels and content)
- Manage external agencies across CPGP social media handles
including formulating contractual obligations, ensuring fulfillment
of SOWs against defined campaign plans, monitoring for quality
control, and providing creative feedback to provide top tier
content
- Oversee the daily scheduling, calendar management and final
approval of social media posts, having vetted through appropriate
channels
- Be the subject matter expert to identify new opportunities to
develop new ways to further engage with audiences and drive
purchase intent through content, latest platforms , and platform
functionalities
- Support needs of global social media planning including
communication, workflow, asset sharing in close partnership with
regional teams align global priorities, fulfill specific local
needs, and maximize resource and budget efficiencies
- Curate social analytics and performance information, to inform
social content strategy in real-time; share important data with
stakeholderBasic Qualifications:
- 5+ years of professional experience in social media, digital
marketing at a network, studio or consumer products-based business.
A demonstrated understanding of social platform tools and best
practices across Instagram, Facebook, TikTok, YouTube, Pinterest.,
and new platforms
- Passion for social media and knowledge of how to use each
platform to lead KPIs
- Excellent editorial judgment, a passion for community
engagement, and enthusiasm for the social ecosystem
- A creative eye, with experience capturing social content,
whether still photos or TikTok videos
- Design experience building presentations and providing creative
notes on content
- An understanding of using insights and data to evaluate content
performance to guide future creative decisions and strategies
Experience managing external agencies/partners/talent
- Ability to work well within collaborative, diverse teams across
several departments
- A commitment to inclusivityPreferred Education:
- Bachelor's Degree in Marketing, Business, Communications or
related field, or equivalent work experience
- Proficiency in social platforms
- Basic Photoshop, video editing, and design skills
- Interest in social data, analytics, and trends with the ability
to translate intoAdditional Benefits: Benefits and Perks: Disney
offers a rewards package to help you live your best life. This
includes health and savings benefits, educational opportunities and
special extras that only Disney can provide. Learn more about our
benefits and perks at#LI-MR5#DPEPFLADPEPMarketingby Jobble
Keywords: Parks Experiences And Products, Homestead , Social Media Marketing Strategy Mgr, Advertising , Homestead, Florida
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