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Marketing Manager - Americas

Company: MoneyGram
Location: Homestead
Posted on: August 25, 2020

Job Description:

Job Summary

The Marketing Manager is responsible for working with various teams to drive revenue through the development and execution of appropriate consumer marketing strategies for MoneyGram services across the region and globally through key corridors. Campaigns are largely digital and designed to increase transaction volumes, meet integrated market objectives and satisfy joint marketing commitments with MoneyGram agents.

Primary Responsibilities

• Leads the development of the regional marketing strategy

• Leads the Americas marketing team and partners with the Europe, Africa, Asia-Pacific, Middle East, and South Asia teams

• Stays informed of digital marketing trends and knows which digital tactics have the greatest impact and value in different markets

• Understands agents, markets, challenges, and consumer behavior

• Develops business cases for marketing campaigns, including revenue targets resulting from the campaign

• Executes and measures marketing campaigns and activities; adjusts tactics as needed

• Leverages creative solutions to promote the brand and brand positioning in line with business strategy

• Collaborates with revenue leaders to effectively launch and market new or enhanced services, and activate new agent locations

• Identifies opportunities for consumer and competitor market research - feed into ongoing adaptation of the marketing strategy for the region and into the setting of transaction pricing for the markets

• Contributes to analysis on market information, business trends and business cases conceived to achieve business growth goals

• Considers possible brand visibility opportunities and relevant sales support merchandise, POS and agent materials

• Actively manages suppliers (internal and external) to ensure cost-effective, quality and timely production of materials

• Builds strong internal and external relationships

• Investigates market specific locations for new ethnic agent outlets and produces recommendation for subagent network

• Performs other duties as assigned

Any combination of relevant education and experience and/or related professional designations/certifications in this field is highly desirable.

Education

• Minimum Required: Bachelors Degree in Marketing or Business Administration

• Desired – google certification, digital marketing certificate, or other similar credentials Experience

• 7+ years marketing, with at least 3 years of expertise in digital tactics and strategies

• 2+ years direct people leadership

• Financial services or fin-tech industry preferred Essential Skills

• Proven track record of positive results in marketing

• Expertise in the use of online and digital marketing tools such as social media, search engine optimization, email and SMS campaigns, livestream, and emerging online trends

• Experience in website development and optimization

• Knowledge of Salesforce.com sales, service, and marketing clouds

• Demonstrated ability to operate at both a strategic and operational level

• Sound budget management and ability to identify tactics which will provide the highest return

• Positive, flexible, strategic, adaptable, responsive, creative problem solver

• Ability to lead through change, build teams, and create engagement

• Highly numerate; able to interpret, analyze and manipulate numerical/financial data, website metrics and online campaign data and statistics

• Ability to build and maintain productive relationships both internally and externally

• Excellent organizational and administrative skills with strong attention to detail

• Ability to build a business case for a campaign

• Able to work independently, as well as part of a team that will be based in various international locations

• Excellent oral and written communication skills

• Basic project management and ability to develop and execute a plan or campaign from ideation to measurement of results

• Bilingual English/Spanish preferred.

Keywords: MoneyGram, Homestead , Marketing Manager - Americas, Other , Homestead, Florida

Click here to apply!

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